Services | Business Solutions
Business Solutions
Today’s merchants need to be experts in search, email marketing, merchandising techniques, website usability, analytics and more. Yet most merchants do not have the staff or the budget required to hire and maintain that expertise, nor do they have the time to build up that expertise with in-house resources. MarketLive’s Business Solutions offer merchants affordable expertise, available to them on a monthly subscription basis. Our Intelligent Selling experts have the benefits of measuring performance and seeing what works across hundreds of sites; they are always up to speed with the latest techniques recommended by industry analysts and leading industry consultants; they take the time to trend-spot on the leading eCommerce sites, identifying the latest new ideas.
Intelligent Insights
Merchants can better leverage their analytics data by outsourcing the analysis and insights process to MarketLive. Each month, MarketLive eCommerce experts measure key performance indicators, present detailed analysis and insights as well as deliver best practice recommendations to optimize overall site performance or meet key business objectives.
- Consulting: Outsourced analytics and optimization consulting services
- Cohesive Data Presentation: Custom dashboard reporting and deliver strategic analysis to optimize site performance
- Strategic Recommendations: Data-driven guidance from MarketLive experts who identify areas of opportunity and deliver recommendations to improve the bottom line
- Measurement: Ongoing evaluation of web initiatives to calculate return on their digital marketing investments
E-Mail Marketing
Effectively using email marketing can be a science and an art, one which needs to be monitored and analyzed to evolve effectively. MarketLive’s email marketing service combines the power of email with experienced email marketing analysts to provide expert strategy and execution services.
- EXPERT GUIDANCE: Industry leading experts planning and meeting with clients to drive improved results
- PLANNING: Marketing calendar development and implementation planning, along with transparent deliverability reporting to maintain clean merchant lists
- CREATIVE SERVICES: creative design and execution of campaigns
- ANALYSIS: Using technology integrations for seamless segmentation management, and best practices beyond basic email metrics
“MarketLive demonstrated the ability to continually improve our sites through the use of industry best practices, and by sharing experiences from similar customers.”
- Susan Rogers
President, School Health